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Aussie Kids’ Rolls Out First Licensed Line

New Dora the Explorer hair care in stores now.

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By: Christine Esposito

Editor-in-Chief

P&G hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by “Dora the Explorer.” The deal marks Aussie Kids’ first-ever licensed product line. The products will feature Dora, her friend Boots (a monkey) and her cousin Diego—all well known among the pre-school set.   According to Samantha Kanter, vice president, Packaged Goods, Nickelodeon Consumer Products, the collection allows “Dora fans to experience their favorite explorers in a whole n...

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